Welcome to Orcmid's Lair, the playground for family connections, pastimes, and scholarly vocation -- the collected professional and recreational work of Dennis E. Hamilton

 

The Brand Called PhD

Fast Company Now.  I looked at the very old (1997?) article on The Brand Called You.  It feels icky.  On the other hand, I am making a senior-years course-correction in my life's work and moving toward scholarship and teaching.  So I will look at this some more and ponder whether there is useful advice in making my own voice stand out clearly and recognizably.  Then there will be the small matter of becoming presentable in academic circles, a place that seems rather foreign to me.

I still don't like the branding idea (ick), and I have this great identifier that already serves as a brand if I focus around it.  Meanwhile, the current Peters article is behind a subscription service and I am not so curious that I am willing to take that leap.  I'll stick with the old one.
posted by Dennis at 5/11/2004 12:10:07 PM