Welcome to Orcmid's Lair, the playground for family connections, pastimes, and scholarly vocation -- the collected professional and recreational work of Dennis E. Hamilton

 

12 Laws of Customer Loyalty

12 Laws of Customer Loyalty.  This Jill Griffin article was spotted by Fast Company, with some additional commentary of interest.  These laws are pretty straightforward, even though I have a slight ick response to "customer loyalty."  But I don't see anything here that I couldn't restate without the ick to satisfy my own preference for being loyal to ones customers.  The laws would not change so much, but the stand for the customer is more clear.  Then customer loyalty (I want a better expression) would become a measure of how well one is serving the customer.

I think I should look up loyalty in the dictionary, too.  Maybe what I want to see is Relationship Excellence or something.  No, I'm reaching.  But I really like the ick test and the way the ick factor conversation gives us permission to directly declare where something lands off-kilter with us.  More research, later.
posted by Dennis at 5/11/2004 12:20:55 PM